The name Dangote, rings a bell in Africa and even the world's investment, business and economy world. Aliko Dangote is the most successful businessman of the African continent.
Aliko Dangote has an estimated net worth of over US$13billion. His returns basically comes from his cement industry, sugar and flour production, alongside many other ventures which he's into. In April 2014, months before oil prices plunged, he announced $9 billion in financing from a consortium of local and international lenders to construct a private oil refinery and fertilizer and petrochemical complex in the country. In August 2014 he said he would invest $1 billion in commercial rice farming and modern rice mills. His publicly traded Dangote Cement is also grabbing new markets in Africa, with $750 million in new plants planned for Kenya and Niger. His net worth tumbled from $25 billion in February 2014 as a result of a weaker Nigerian currency and a drop in demand for cement. He made his first fortune more than three decades ago when he started trading commodities with a loan from his affluent uncle. Some landmark facts about him that triggered his success are;
1. He Learnt Leadership Through ServanthoodAliko Dangote has an estimated net worth of over US$13billion. His returns basically comes from his cement industry, sugar and flour production, alongside many other ventures which he's into. In April 2014, months before oil prices plunged, he announced $9 billion in financing from a consortium of local and international lenders to construct a private oil refinery and fertilizer and petrochemical complex in the country. In August 2014 he said he would invest $1 billion in commercial rice farming and modern rice mills. His publicly traded Dangote Cement is also grabbing new markets in Africa, with $750 million in new plants planned for Kenya and Niger. His net worth tumbled from $25 billion in February 2014 as a result of a weaker Nigerian currency and a drop in demand for cement. He made his first fortune more than three decades ago when he started trading commodities with a loan from his affluent uncle. Some landmark facts about him that triggered his success are;
He served his master diligently. He acted in accordance to the statement which says if you must lead, you must serve. It was while working for his master, who happened to also be his uncle that he gathered experience, skills and confidence.
2. He Plunged Into Business With A Loan
Aliko Dangote started his business with the NGN500,000 loan he took from his uncle/master. He approached his uncle in 1977 and told him about his plan to establish a business outfit and his uncle gave him the loan to start the business. However, he was given a three-month-deadline and he repaid the loan in three months.
3. He Kicked Off His Business By Trading In Several Commodities
Sugar, rice, pasta, salt, cotton, millet, cocoa, textile and vegetable oil were the commodities he started his business with. He was importing these commodities into Nigeria.
4. He developed a strong distribution network
Since production is not complete until the goods reach the final consumer, Dangote developed a strong distribution channel that made his goods delivered faster than his competitors’ goods.
5. He Restrategized From Importation to Manufacturing
After some years in his importation business, Aliko Dangote gradually started out his own production of products he was previously importing. In one of his statements, he revealed that changing from an importer to a manufacturer has so far been his best move. The move produced Dangote Group, an organization that controls over 13 companies.
6. He built a brand
Dangote built a vibrant brand for his business. He corroborated this during an interview by saying “to succeed in business, you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was my brand (Dangote), which I diligently built in the course of my trading.”
7. He Sold Cheap Quality Products
In his mission to gain the loyalty of his customers, Dangote started selling his competitive products at cheaper rates compared to his competitors’ rates.
8. He had a big breakthrough
Dangote’s networking skills and ability to make unprecedented connections made him record the major breakthrough he needed for the prosperity of his business. His break through emerged when he acquired the license to import cement.
9. Regularly Comes Up With New Ideas To Keep His Business Growing
As an astute businessman, Dangote spends most of his time strategizing and brainstorming on how to grow his business. Reports have it that he sleeps by 2:00 am and wakes up by 5:00 am everyday.
10. He obeys the laws of the land
Unlike other cunning businessmen, Dangote is an upright man as far as abiding by the rules and regulations governing the ethics of business are concerned. He keeps his credit records as well as his tax records tidy and he preaches that business should be done as stipulated by the regulatory bodies.
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